There are few things as precious as a newborn baby, and parents want the very best for their child—from the food they put in their mouths to the diapers they put on their bottoms. And they’re willing to spend for it. As for baby care manufacturers, there’s plenty at stake in the battle for baby bucks and Nielsen’s got the insights this big market needs to know for little consumers.

The seminar session will include insights about the latest topline trends that mothers in Malaysia are showing when purchasing in the Baby Category. The seminar will touch on the actual cash value that recruitment brings into the market.

The world is becoming increasingly more connected, giving marketers the opportunity to engage their audiences through more touchpoints, delivering more services and fulfilling more of people’s needs. The diversity of response to connectivity however throws a challenge to traditional segmentations as category attitudes nor cohorts are particularly effective at determining connected behaviours. This session will help you understand to various market segmentations and how to influence them.

A new breed of consumers have emerged from a more connected world. The presentation will evolve around the new connected consumer, while giving listeners a glimpse into what to expect in the retail business as a side-effect of this. The session will give insights on the connected consumer index, who is the connected consumer and what has changed in retail? As well, what is the future like for the retail industry, taking into account new advances in mobile and tech.

With a Masters in Marketing and Research, Manisha has been in the Research industry for more than 10 years. Starting off with the Retail Measurement team in India with Nielsen Mumbai, she has worked with key FMCG and Lubricants clients. Manisha has been in Malaysia for the last 5 years, with Nielsen and Dunnhumby working on Retail & Shopper Research as well as Media Planning for key clients like Nestle, Unilever, P&G, Carlsberg and Danone. She now works with key retailers like DFI, AS Watsons, Tesco and Aeon on trade and category insights. Manisha is a mother of two – an eight year old prince and a three year old princess. She also believes that without data, you are just another person with an opinion.

James Graham is the Insight Director for Kantar Worldpanel, and have worked in the FMCG industry for more than 10 years both client side and agency side mainly in roles which focuses on shopper-understanding and how shoppers behave. He firmly believes that all excellent marketing and activity that is done have had the shoppers at their heart and have worked in his career to help FMCG companies understand & quantify this.

Paro is a Director with TNS Malaysia and leads the Innovation & Product Development business in Malaysia. She has more than 16 years of experience in market research. She has specialized expertise in the FMCG domain, and has worked across a  range of leading brands in her career so far, such as Nestle, PepsiCo, Danone, Glaxo SmithKline, Campbell’s and F&N just to name a few.

Her extensive research experience ranges across innovation related research such as large scale and strategic usage & attitude studies, segmentation research including white space and opportunities identification, brand & communication research and strives towards delivering invaluable insights targeted at driving growth for business.

Jillian has close to 8 years of experience in working with data, a majority of which was built with GfK. Her experience in market research encompasses fact-based consulting to household appliance giants in Malaysia, helping brands identify strategic drivers of growth and providing insights into consumer’s spending patterns in the Malaysian market. She is passionate about how markets continue to evolve as technology facilitated lifestyles become the norm.