Growing With Baby Steps

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13th April 2016 | 2.30pm
Seminar Room (Exhibition Hall 405)
Duration: 50mins

Speaker: Ms. Joan Koh, Managing Director, Singapore and Malaysia


  • Overall demographic landscape of Southeast Asian countries
  • Category trends and drivers for baby products such as diapers, baby food and formula.
  • Insights from Nielsen’s global baby care report

About the speaker:

Joan Koh is the Managing Director of Nielsen Singapore and Malaysia, leading the entire portfolio of the Company’s business  including Retail Measurement, Consumer Insights, Media, Innovation and Marketing Effectiveness.   She has close to 20 years of experience in the information and insights industry, assuming roles across various industry verticals – FMCG, Financial Services and Retailers.  

Joan was appointed to Managing Director, Singapore in 2010 where she has successfully brought about a number of significant developments in the business. Under Joan’s leadership, Nielsen Singapore has seen remarkable growth of multi-country business – better helping our clients getting connected and closer to their consumers. She has invested and effectively leveraged on talent diversity to give Nielsen Singapore the edge to become a successful international/regional research hub.

Joan also assumes Presidency of Market Research Society of Singapore (MRSS) and is an experienced speaker on consumer insights and market trends.

Joan is a happy mother of two very active boys.